The global fashion industry has faced criticism for its environmental impact and unethical labour practices. It remains the top water pollutant, and the rise of fast fashion trends raises concerns about tons of clothes getting dumped in the fields. However, Sustainable Fashion Brands in 2024 are leading the charge by adopting sustainable materials, ethical manufacturing practices, and innovative designs to address these challenges and drive the industry toward a more responsible future.
#1. Patagonia (USA)
Patagonia is the most talked-about brand among fashion enthusiasts and eco-conscious people due to its sustainable outerwear. Its designs are committed to using sustainable materials like recycled polyester, organic cotton, and hemp. As one of the leading Sustainable Fashion Brands in 2024, the brand also launched a Worn Wear program that encourages customers to trade in their old Patagonia products, which are then repaired, refurbished, or resold, making it a circular economy. Patagonia also donates 1% of its annual sales to environmental causes, supporting over 1,000 grassroots organizations worldwide.
Image: patagonia.com
#2. Eileen Fisher (USA)
Eileen Fisher is a pioneer, slowly emphasizing timeless designs and sustainable materials. Founded in 1984, the brand champions circular fashion through its Renew program, which collects used garments for resale or recycling. As one of the Sustainable Fashion Brands in 2024, the brand uses organic linen, wool, and TENCEL™ Lyocell to minimize environmental impact.
Image: eileenfisher.com
#3. Stella McCartney (United Kingdom)
Stella McCartney is a pioneer for luxury brands worldwide, recognized as one of the leading Sustainable Fashion Brands in 2024 due to its indisputable commitment to high-fashion designs and innovative styles without compromising ethical standards. The brand is fully Vegan and cruelty-free; they keep this in mind even when collaborating with organizations like Canopy to prevent deforestation.
Image: stellamccartney.com
#4. Reformation (USA)
Reformation is a Los Angeles-based brand combining trend-focused designs with sustainable materials. Known for its transparency, Reformation publishes the environmental impact of each product, showcasing savings in water, energy, and waste. The brand uses TENCEL™, recycled polyester, and deadstock fabric to reduce waste. As one of the leading Sustainable Fashion Brands in 2024, Reformation continues to set a high standard for eco-friendly fashion.
Image: thereformation.com
#5. People Tree (United Kingdom)
A benchmark in the sustainable fashion industry, People Tree has been championing Fairtrade principles and social enterprises since 1991. Their collections are crafted using natural fibres and eco-friendly dyes, supporting artisans creating handcrafted garments in developing countries to preserve traditional skills. As one of the leading Sustainable Fashion Brands in 2024, People Tree continues to set the standard for ethical and environmentally conscious fashion.
Image: peopletree.eu
#6. Everlane (USA)
Everlane’s radical transparency has set it apart in the sustainable fashion space for its consumers. The brand without a mistake provides its customers with detailed product cost breakdowns, ensuring buyers understand their purchase value. Their ReNew collection features outerwear made entirely from recycled water bottles, which is popular among people. Everlane partners with ethical factories worldwide, ensuring safe working conditions and fair wages, making it one of the leading Sustainable Fashion Brands in 2024.
Image: everlane.com
#7. Levi’s (USA)
A global icon in denim and a standout among Sustainable Fashion Brands in 2024, Levi’s has embraced sustainability to tackle the environmental challenges of traditional denim production. Since launching its water-efficient production processes, the brand has saved over 3 billion litres of water, setting a high standard for eco-friendly practices in the fashion industry.
Image: levi.com
#8. Veja (France)
Veja’s focus on transparency towards its practices and environmental responsibility has positioned it as a global leader among Sustainable Fashion Brands in 2024. Their sneakers are made using organic cotton, wild rubber sourced directly from small-scale organic farmers, and upcycled materials. They also incorporate innovative materials like B-Mesh—created from recycled plastic bottles—to achieve sleek, eco-friendly designs.
Image: veja-store.com
#9. Tentree (Canada)
Tentree stands out as it plants ten trees for every item sold. Their mission to plant 1 billion trees by 2030 makes them a leader in combining fashion with environmental stewardship. The brand uses eco-conscious materials like organic cotton, recycled polyester, and TENCEL™ for their collections, which are carbon-neutral and certified by B Corporation. Their bestselling pieces include comfortable everyday basics like hoodies, t-shirts, and joggers for men and women.
Image: tentree.com
#10. Allbirds (New Zealand/USA)
Tentree stands out as it plants ten trees for every item sold. Their mission to plant 1 billion trees by 2030 makes them a leader in combining fashion with environmental stewardship. As one of the Sustainable Fashion Brands in 2024, the brand uses eco-conscious materials like organic cotton, recycled polyester, and TENCEL™ for their collections, which are carbon-neutral and certified by B Corporation. Their bestselling pieces include comfortable everyday basics like hoodies, t-shirts, and joggers for men and women.
Image: allbirds.com
#11. Outerknown (USA)
Founded by professional surfer Kelly Slater, Outerknown focuses on sustainable beachwear and casual apparel. Outerknown is a member of the Fair Labor Association, which ensures the ethical treatment of workers. The brand uses organic cotton, recycled polyester, and regenerated nylon in its collections, making it a key player among Sustainable Fashion Brands in 2024.
Image: outerknown.com
#12. PACT (USA)
PACT specializes in Sustainable Fashion Brands in 2024, focusing on sustainable basics and underwear made from GOTS-certified organic cotton. The brand prioritizes ethical production, ensuring safe working conditions and fair wages. PACT uses 100% compostable materials for shipping.
Image: wearpact.com
#13. Nudie Jeans (Sweden)
Nudie Jeans is renowned for its organic denim and commitment to extending the lifespan of its classic denim with clean cuts and a contemporary edge. The brand offers a free repair service for all jeans, promoting a circular approach to fashion. As one of the leading Sustainable Fashion Brands in 2024, Nudie Jeans continues to set an example with its dedication to ethical production and longevity in denim wear.
Image: nudiejeans.com
#14. Amour Vert (USA)
Amour Vert is a combination that combines timeless designs with sustainable materials, offering customers wardrobe staples that minimize environmental harm. As one of the Sustainable Fashion Brands in 2024, every T-shirt the brand sells plants a tree in partnership with American Forests. Most garments are produced in California, reducing carbon emissions from transportation.
Image: businessinsider.in
#15. Boden (UK)
Boden is popular among customers for its commitment to reducing its environmental footprint using sustainable materials like organic cotton and recycled polyester. The brand offers repairs to extend the lifespan of its garments. Boden ensures ethical working conditions throughout its supply chain.
Image: global.boden.com
#16. Thought (United Kingdom)
Thought UK’s commitment to thoughtful design and sustainable practices makes it a favourite customer. The brand designs its clothing using eco-friendly materials. Their designs prioritize comfort and longevity. Soft knitwear, elegant dresses, and nature-inspired patterns have versatile designs and timeless pieces to reduce overconsumption with ethical practices throughout their supply chain.
Image: thoughtsocks.com
#17. Kowtow
Kowtow is well known for its minimalist and timeless wardrobe staples.
The brand uses 100% GOTS-certified organic cotton, ensures fair labour practices, and partners with clothing manufacturers that provide a comfortable and safe working environment while providing fair wages. Their collections, which include comfortable loungewear, knitwear, and versatile dresses, are entirely vegan and cruelty-free. The brand takes its sustainability initiative to the next level.
Image: us.kowtowclothing.com
#18. PrAna (USA)
PrAna’s activewear and outdoor clothing focus on performance without compromising sustainability. They incorporate recycled wool, organic cotton, and responsible down in their designs. PrAna has eliminated plastic packaging across its supply chain.
Image: prana.com
#19. Organic Basics (Denmark)
Organic Basics produces minimalist, sustainable undergarments and loungewear. The brand uses GOTS-certified organic cotton, TENCEL™, and recycled nylon. Their dyeing processes minimize water and energy consumption.
Image: organicbasics.com
#20. Monsoon (UK)
Monsoon combines traditional craftsmanship with sustainable practices. The brand supports local artisans, preserving heritage crafts. Monsoon is transitioning to using only sustainable fibres across its collections.
Image: monsoon.co.uk
Conclusion
We hope this list of A Guide to the World’s Top 20 Sustainable Fashion Brands in 2024 gave you a good starting point for you to build something that stand the test of times. If you are looking to start a clothing brand, we recommend that you read our guide – how to start a clothing brand.
If you have already started a fashion brand and you are looking for suppliers, do read our guide on how to find clothing manufacturers and do not forget to download our checklists. If you want to get in touch with us, please connect with us here.
We also have a separate section – Commonly asked questions about the most expensive clothing brands, it is worth checking out.
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