FAQ about the most Expensive Clothing Brands

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FAQ about the most Expensive Clothing Brands

The top 17 FAQ about the most Expensive Clothing Brands

Expensive clothing brands are expensive for a reason – they come with a hefty price tag. But that is not the reason why they stand apart.

The reason these expensive clothing brands can charge a super-premium is because they use top tier raw materials, amazing craftmanship – often meticulously crafted by experienced artisans and legacy – most of these expensive brands have been around for over a century!

We have covered a detailed analysis of the top 20 most expensive clothing brands. We recommend that you go and read that list in addition to these questions.

How then do we decipher the special in the luxury clothing brands that make them high priced?

Expensive clothing brands across the world are usually expensive owing to immaculate workmanship, premium materials, small-scale produce, the brand’s name, and history. Competition never ends and produces new engineering ideas and upgrades; the manufacturers are heavyweights and well-equipped with quality control and marketing – all elements making the brand’s value high and, correspondingly- the price tag. If you are planning to launch a premium luxury brand, do get in touch with us.

Are the costs of the clothing garments from the luxury brands still worthwhile?

Luxury clothing could be seen as a short-term expensive move, but it is in fact, a high-value investment gradually. The person who purchases long-lasting and artistic things will find them to be accumulating value, in the best form of craftsmanship which does not just disappear away in a short period of time.

As a college student, I am now wondering how to afford luxury brands if I am on a budget.

To buy a luxury clothing brand on a student budget, take advantage of sales or end of season offers or even tap into any of the luxury resale marketplaces like TheRealReal, Farfetch, Rebag etc.

What should be my criteria when hunting for high-end fashion items?

The most important criteria should be brand & its reputation. Most luxury brands go an extra mile to ensure that they have the best raw materials and the quality of workmanship is impeccable.

Another important consideration should be the authenticity of the product. Dupes are a common problem when it comes to high-end fashion brands, so it is important that you are buying directly from the brand or through a trusted retail partner.

If you want to go a step further, we recommend that you look into the brand, its historical background, its designs, its creative ethos and the patterning so as to guarantee long-term endurance and appeal.

Do we have any other options rather than their expensive clothing brand?

Buying from the most expensive clothing brand is not always a wise choice. You can always choose cheaper options by considering the fabric options, and finding niche independent brands and boutiques. 

While these niche boutiques might not be as famous as the luxury brands but these are going to be a much better option than splurging on very high-end fashion brands if you do not have the budget.

What makes a clothing brand “expensive”? 

There are many factors that make a clothing brand expensive. The first and foremost is the choice of raw materials and the quality of workmanship.
Second factor is the legacy and heritage of the brand and the third and most important factor is the exclusivity of the product itself.

What differentiates luxury clothing brands from high-street brands? 

Luxury clothing brands differ from high street fashion brands in many ways. First of course is the raw material. Luxury brands use extremely high quality raw materials compared to high-street brands. And the product quality and workmanship is geared towards UHNI – Ultra High Net Worth Individuals.

High street brands use raw materials that are commonly available and the workmanship quality is also geared towards a broader market compared to luxury brands. Last but not least, exclusivity. Products from the luxury brands were available in a very small quantity batches vs. High-street brands who are “very available” at every possible high-street and hence the name – high-street brands.

How do luxury clothing brands maintain their products’ quality? 

Luxury clothing brands maintain very high product quality by – 

Sourcing very high quality raw materials. If you are sourcing very high quality, you are setting your brand up for very high standards.

Multiple inspections – Most luxury brands have very stringent quality check parameters and they employee full time staff to ensure those quality standards are met – as a result – high quality (but also high price)

Limited production runs : Limited production runs means very high fixed cost, as a result very high production costs. But luxury brands prefer small batch productions simply because they want to keep the supply limited.

Workmanship : Luxury clothing material is a piece of art rather than a commodity. The artisanal techniques require very high attention to detail.

Are there cost effective options within the category of luxury clothing available too?

There are many ways that you can shop for luxury clothing in a cost effective manner. First and foremost is buying at the end of line / end of season sale or waiting for some special occasions for the brands to run discounts like Black Friday. You can also opt for luxury resale marketplaces like Farfetch, TheRealReal etc.

Could excessive publicity spread the popularity of luxury clothes brands and eventually make the brand or its products less exclusive?

Excessive publicity could be a double-edged sword for a luxury clothing brand. On one side, the publicity increases the reach but at the same time publicity kind of dilutes the brand image.
The key here is to strike a balance between being everywhere and yet remain “rare”.

Do luxury houses of fashion consider sustainable practices as their top priority or ethical approach?

Most well-known luxury clothing brands have already adopted ethical and sustainable practices. This is because the negative press associated with unethical or unsustainable practices would lead to a very significant loss in brand reputation and it is the brand that differentiates a luxury clothing brand from the rest – so luxury clothing brands do not want to take any risk when it comes to being seen on the wrong side of sustainability

What variables work in favour of high-end brands’ price tags?

There are multiple factors that work in favour of high end fashion brands that let them command a very high price.
First and foremost is brand equity. These high-end brands have been there for decades and even centuries and they have consistently delivered quality products. The customers can blindly buy their product and trust the quality of the product. This is called brand equity. These products are equivalent to investments.

Other important factors that enable a high end brand charge a high price tag is scarcity (most products are limited edition), exclusivity, high product quality in terms of workmanship and a very high quality of raw materials used.

Are there any real users of resale luxury clothing?

Yes, luxury resale marketplaces are big. In fact, the revenue of Farfetch in 2023 was over US$2.35 B – B as in Billion.
Similarly, the revenues for TheRealReal was $540 Million US Dollars.
These marketplaces are huge, growing and there is a very big demand.

Do luxury clothing brands provide customers with customization by making-to-order services, or as a standardised approach to selling merchandise?

Yes, luxury clothing companies that have made-to-order or personalization services are doing just that as the customers can determine the suitability of the garment through fitting, availability of fabrics, colours, and embellishments to taste.

ery few luxury brands, if any at all, are going to spend huge advertising budgets during a time when people’s shopping priorities are shifting.

The luxury fashion industry communicates with its clients by organizing themed events, providing customised shopping experiences, VIP membership programs, social network interactions and digital channels made available to customers to acquire brand information and deepen the brand story and the brand identity.

Luxury clothing brands are often seen collaborating with world-renowned celebrities and artists. What implications does this collaboration strategy have?

When it comes to evaluating implications of brand collaborations with artists and celebrities – there can be both positive as well as negative implications.

Positive implications: 

  • Wider reach : Most of the celebrities have a wider reach. So a luxury clothing brand that was not able to reach new audiences can use their collaborations with celebrities and artists to increase their reach.
  • Higher desirability : When a well known celebrity endorses a luxury clothing brand, the desirability of that brand increases by several times.
  • Brand Image upgrade : If the celebrity who collaborated with the luxury clothing brand has an increased positive brand image, then that celebrity’s positive brand image could “rub-off” the clothing brand’s image leading to a higher brand visibility.

Negative implications:

  • Inconsistent brand fit : Imagine if Gucci collaborated with a fast food chef or a fast food chain. Both the audience and target market would be completely inconsistent, And this would result in complete failure of the brand collaboration.
  • Short term bump vs. Long term gains : Celebrity endorsements definitely give a bump in sales but those are very short term in nature. If the focus remains too much on celebrity collaborations, then the brand may lose sight of the product quality and long term goals leading to negative implications,

How about solutions that let the clients of luxury clothing brands appreciate the products without making purchases?

There are many ways where you can indulge in appreciating the products from luxury clothing brands without making purchases.

#1. In-store experiences: Luxury brands are not just about products but about the whole experience. So, walk into the store of your favourite luxury brand and experience the brand in itself.

#2. Events and workshops: Many luxury brands organise events and workshops – think of it like wine-tasting events but for high end clothing items. You can sign up for such events and appreciate the products without making any purchases

#3. Virtual showrooms & digital media – most luxury brands are not actively engaging with their customers and potential customers like you. You can follow them on social media and also try out their digital offerings like virtual showroom etc.

Conclusion

We hope you liked our curated list of Top 20 most expensive clothing brands. These brands are not built overnight but are as result of decades and in some cases centuries of hard work. For example, Chanel started in 1910, Louis Vuitton in 1854, Burberry in 1856 – so these brands have consistently delivered on workmanship, craft and timeless pieces that remained relevant for centuries.

We hope these brands inspired you to build something that stand the test of times. If you are looking to start a clothing brand, we recommend that you read our guide – how to start a clothing brand. If you have already started a fashion brand and you are looking for suppliers, do read our guide on how to find clothing manufacturers and do not forget to download our checklists. If you want to get in touch with us, please connect with us here.

 We also have a separate section – Top 20 Expensive Clothing Brands, it is worth checking out.

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