Expensive clothing brands across the world are usually expensive owing to immaculate workmanship, premium materials, small-scale produce, the brand’s name, and history. Competition never ends and produces new engineering ideas and upgrades; the manufacturers are heavyweights and well-equipped with quality control and marketing – all elements making the brand’s value high and, correspondingly- the price tag. If you are planning to launch a premium luxury brand, do get in touch with us.

Luxury clothing could be seen as a short-term expensive move, but it is in fact, a high-value investment gradually. The person who purchases long-lasting and artistic things will find them to be accumulating value, in the best form of craftsmanship which does not just disappear away in a short period of time.

To buy a luxury clothing brand on a student budget, take advantage of sales or end of season offers or even tap into any of the luxury resale marketplaces like TheRealReal, Farfetch, Rebag etc.

The most important criteria should be brand & its reputation. Most luxury brands go an extra mile to ensure that they have the best raw materials and the quality of workmanship is impeccable.

Another important consideration should be the authenticity of the product. Dupes are a common problem when it comes to high-end fashion brands, so it is important that you are buying directly from the brand or through a trusted retail partner.

If you want to go a step further, we recommend that you look into the brand, its historical background, its designs, its creative ethos and the patterning so as to guarantee long-term endurance and appeal.

Buying from the most expensive clothing brand is not always a wise choice. You can always choose cheaper options by considering the fabric options, and finding niche independent brands and boutiques. 

While these niche boutiques might not be as famous as the luxury brands but these are going to be a much better option than splurging on very high-end fashion brands if you do not have the budget.

There are many factors that make a clothing brand expensive. The first and foremost is the choice of raw materials and the quality of workmanship.
Second factor is the legacy and heritage of the brand and the third and most important factor is the exclusivity of the product itself.

Luxury clothing brands differ from high street fashion brands in many ways. First of course is the raw material. Luxury brands use extremely high quality raw materials compared to high-street brands. And the product quality and workmanship is geared towards UHNI – Ultra High Net Worth Individuals.

High street brands use raw materials that are commonly available and the workmanship quality is also geared towards a broader market compared to luxury brands. Last but not least, exclusivity. Products from the luxury brands were available in a very small quantity batches vs. High-street brands who are “very available” at every possible high-street and hence the name – high-street brands.

Luxury clothing brands maintain very high product quality by – 

Sourcing very high quality raw materials. If you are sourcing very high quality, you are setting your brand up for very high standards.

Multiple inspections – Most luxury brands have very stringent quality check parameters and they employee full time staff to ensure those quality standards are met – as a result – high quality (but also high price)

Limited production runs : Limited production runs means very high fixed cost, as a result very high production costs. But luxury brands prefer small batch productions simply because they want to keep the supply limited.

Workmanship : Luxury clothing material is a piece of art rather than a commodity. The artisanal techniques require very high attention to detail.

There are many ways that you can shop for luxury clothing in a cost effective manner. First and foremost is buying at the end of line / end of season sale or waiting for some special occasions for the brands to run discounts like Black Friday. You can also opt for luxury resale marketplaces like Farfetch, TheRealReal etc.

Excessive publicity could be a double-edged sword for a luxury clothing brand. On one side, the publicity increases the reach but at the same time publicity kind of dilutes the brand image.
The key here is to strike a balance between being everywhere and yet remain “rare”.

Most well-known luxury clothing brands have already adopted ethical and sustainable practices. This is because the negative press associated with unethical or unsustainable practices would lead to a very significant loss in brand reputation and it is the brand that differentiates a luxury clothing brand from the rest – so luxury clothing brands do not want to take any risk when it comes to being seen on the wrong side of sustainability

There are multiple factors that work in favour of high end fashion brands that let them command a very high price.
First and foremost is brand equity. These high-end brands have been there for decades and even centuries and they have consistently delivered quality products. The customers can blindly buy their product and trust the quality of the product. This is called brand equity. These products are equivalent to investments.

Other important factors that enable a high end brand charge a high price tag is scarcity (most products are limited edition), exclusivity, high product quality in terms of workmanship and a very high quality of raw materials used.

Yes, luxury resale marketplaces are big. In fact, the revenue of Farfetch in 2023 was over US$2.35 B – B as in Billion.
Similarly, the revenues for TheRealReal was $540 Million US Dollars.
These marketplaces are huge, growing and there is a very big demand.

Yes, luxury clothing companies that have made-to-order or personalization services are doing just that as the customers can determine the suitability of the garment through fitting, availability of fabrics, colours, and embellishments to taste.

The luxury fashion industry communicates with its clients by organizing themed events, providing customised shopping experiences, VIP membership programs, social network interactions and digital channels made available to customers to acquire brand information and deepen the brand story and the brand identity.