During my initial conversation, I was put off by their high MOQs and most importantly I was surprised by how Hula carefully selects the brand it works with. In fact for the initial two years since our launch, we remained in touch but never worked. However, during those initial two years, I was extremely disappointed with the suppliers I was working with, either because of the quality of products or the delays or many other “last minute issues” – even though I achieved low MOQs but my entire inventory was sitting at my home.

I decided to re-start our conversation with Hula again and I was pleasantly surprised how fast the team moved when I showed my commitment. If you are just exploring without any financial commitment, their team is going to respond in a similar way but once you are aligned with them and give them your commitment – the team really moves very fast.

I wished I had started with them earlier instead of wasting my two years. If you are just starting your fashion brand, don’t waste your time experimenting with suppliers. Work with a supplier who is a subject matter expert and has done this rodeo before.