Australia is famous for its laid-back lifestyle and love of the outdoors, and this spirit is perfectly captured in its children’s clothing brands.
Whether you’re searching for playful prints, sustainable fabrics, or clothing that can keep up with an active lifestyle, these top 10 Australian children’s clothing brands offer a perfect mix of practicality and fashion. Let us look at each of them one by one –
Here are the top 10 Kids Clothing Brand in Australia for 2024
#1. Purebaby
This Australian kids clothing brand was established in 2002. Mirabai Winford,the founder of this brand, started this when she was not able to find clothes that met her desires for her daughter.
Purebaby uses the softest cotton for making their clothes. The organic cotton used is soft and resilient and allows the extremely delicate and young skin to breathe without being very harsh on their body.
The cotton is grown without using any harmful chemicals and usually has very low environmental impact. Purebaby offers an enormous range of clothing from basics to highly fashion wear.
#2. Aster & Oak
Established in 2014, Aster & Oak was formed when the founder, Melissa, the mother of two, could not find clothes for her child having eczema.
Melissa wanted clothes that would be allergy-free and would not be harsh on her eczemic child’s skin.
When she could not find organic cotton clothes, she started making them in her lounge room.
She and her husband now run Aster & Oak, which includes some local artists. Together, they curate non-toxic, allergy-free, organic cotton clothes that are worn by babies all around the globe.
#3. Cotton on Kids
This brand is a part of the Cotton On group and was established in 2005. It’s available on Instagram, has an online site, and is also available in local stores and malls.
They have basic clothes as well as fashionable ones too for kids. It’s a go-to place for shopping for clothes for babies and toddlers. They use the best materials that are not very harsh on smooth skin.
#4. Rock YourBaby
Established in the summer of 2003, Rock Your Baby produces chic and comfortable clothing for kids.
They design and curate high-quality, offbeat clothes. Every season, they team up with some fantastic artists that match their vibe, and together, they make clothes that are not just comfortable but also quite fashionable.
#5. Seed Heritage
This brand was established in 2000 and started as a childrenswear boutique with a single shop front in Armadale, Victoria.
From the very first day, their focus has been on beautiful designs, fabrics, and materials that are soft and not very harsh on the delicate skin of the babies. They try to use natural and organic fabrics, which also help the environment.
Over the years, they have expanded a lot, with more than 200 stores in New Zealand, Hong Kong, and Singapore. They also have an online store that is always open and accepts orders.
#6. Huxbaby
Huxbaby was created in 2014 in Melbourne, Australia, by Jennifer and Elad. Their primary goal is to curate high-quality, timeless childrenswear that focuses on imagination, playfulness, and style.
Huxbaby is a business run by a family together. Huxbaby is about quality, style, and fun. Their designs blend timeless shapes with features that are quite playful and very detailed. They curate tasteful clothing with a heavy focus on fun and comfort.
#7. Tutu Du Monde
Tutu Du Monde is a luxury clothing brand made essentially for children. Tutu du Monde usually takes inspiration from vintage elegance and ballet, offering their customers the luxury of wearing highly detail orient and nicely curated clothes.
The design for each piece is meticulously thought out and made with extreme care to ensure the fabric’s comfort and breathable quality. Their designs make the kids feel like part of a fairy tale.
#8. Halycon Nights
It’s an Australian children’s clothing brand known for its bold and artistic paints and playful designs.
The designs are mainly inspired by local artists and the brand focuses on vibrant and imaginative clothing pieces through which they showcase their creativity. They use fabrics which are soft, organic and durable.
#9. Oobi
Oobi is a vibrant kid’s clothing brand which is basically known for its colorful and vibrant designs and thus attracts the kids’ eyes. With a focus on bright colours, unique designs and fun patterns Oobi creates clothing that is fun without compromising comfort.
The brand is known for its ethical productions and also has an initiative called “Oobi-Fy the World”, through which they donate clothes to the needy.
#10. Bonds
Bonds is a renowned Australian brand that provides comfortable clothing for kids. They are mainly known for their onesies, underwear, and socks.
Bonds is the no. 1 when it comes to children’s essential clothing. The band ensures excellent quality and durability and is thus every parent’s favorite brand. Their collections feature playful, comfortable designs that let the kids have fun all day.
Conclusion
We hope this list of Kids Clothing Brand in Australia gave you a good starting point for you to build something that stand the test of times. If you are looking to start a clothing brand, we recommend that you read our guide – how to start a clothing brand.
If you have already started a fashion brand and you are looking for suppliers, do read our guide on how to find clothing manufacturers and do not forget to download our checklists. If you want to get in touch with us, please connect with us here.
We also have a separate section – Commonly asked questions about the most expensive clothing brands, it is worth checking out.
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