Hula Global

Hula Global vs Pietra

Is Hula Global better supplier or Pietra? Here’s our in-depth comparison of the two platforms to show you the differences and help you decide.

Ready to experience the power of Hula Global’s Supply Chain? Get in touch with Sales for consultation.

Is Hula Global better supplier or Pietra? Here’s our in-depth comparison of the two platforms to show you the differences and help you decide.

Ready to experience the power of Hula Global’s Supply Chain? Get in touch with Sales for consultation.


When you’re looking for a strong and dependable supply chain partner for your fashion brand, Hula Global and Pietra are two of the best options in the market.

But how do they differ from one another? And how do they compare in critical areas such as quality and timelines?

To make your decision easier, here’s our in-depth comparison of Pietra vs. Hula Global to help you weigh up your options and decide which supply chain platform is the best fit for you.

About Hula Global

Hula Global is an apparel supply chain company that operates a network of apparel manufacturing factories in India, Bangladesh and Vietnam. Hula Global’s core focus is new product development and production for fashion & lifestyle products.

About Pietra:

Pietra is tech enabled creator studio for making fashion sourcing easy for creators. Using it’s platform, creators can search, connect and manage their production.

An Overview of Hula Global’s supply chain services

Hula Global manages end-to-end sourcing, logistics and delivery of your fashion merchandise. From finding verified vendors who can actually deliver quality products on time to ensure the production dispatch hit the timelines – Hula Global’s sourcing team does all the activities end-to-end.

Hula Global’s sourcing team works as an extension of your team to execute your production orders from sourcing countries where you cannot have foot on the ground.

Hula Global’s logistics team ensure that you have a hassle delivery of your merchandise at your doorstep without running pillar to post to custom clear the goods and ensure dispatch dates of vessels are met.

Pietra is a creator based on a marketplace model where you can pick and choose a supplier of your choice and work directly with the supplier.

Hula Global on the other hand is a closed-ended platform where you don’t get the details of the factory until the PO is finally generated and in almost all cases, Hula Global is the supplier for your brand.

Hula Global is your SPOC – Single Point of Contact – irrespective of whether you are a small brand or an enterprise customer – you don’t have to chase suppliers and run pillar to post to get you shipments on time.

Pietra’s Focusses mainly on creator driven brands from footware to beauty including Apparel and accessories are a side category for the company. 

Hula Global on the other hand focuses on the entire spectrum of Fashion & Lifestyle products including Home Furnishing. It doesn’t have beauty and other non-allied categories as its focus area. Moreover, Hula Global focusses on scaling brands instead of brand launches.

On Pietra, you might have to do vendor management on your own. Find relevant suppliers, talk to them, evaluate each supplier based on their capabilities, complete the product development and execute the order by working closely with your chosen supplier.

Hula Global on the other hand does the entire vendor management for YOU.

Hula Global has very strong quality parameters and a very large on-ground quality team to ensure those quality standards are maintained by the partner factories at every stage of the production.

Pietra on the other hand maintains no on-ground quality team at Supplier location which means that you would have to depend on factories word of mouth on agreed quality or arrange third party inspection on your own.

Pietra pricing is based on subscription of software. You have to pay additionally for product development and merchandise.

Hula Global offers pricing in 3 tiers:

  1. New Product development costs: $150/ Style with a minimum of 10 Styles 
  2. Merchandise Cost: Unit price basis based on which PO’s are issued – usually priced as FOB: As a brand, you are provided with a detailed breakdown of all the costs involved.
  3. Door-to-door Pricing: This is also known as DDP (Duty and Delivery Paid) and it includes product price + shipping + Duties: This pricing done for orders with at least 30 CBM (corresponding to one 20 FT container)

Pietra may not have any MOQs but the vendors on its platform might have. 

Hula Global on the other hand works with a certain specific MOQ for production as well for DDP pricing.

This is the most important fine print – Pietra is just a platform and will not be liable or accountable for the quality of the products you received. At best, if there is any dispute, Pietra can ban the supplier in extreme cases.

Hula Global on the other hand is your supplier. All product quality warranties and liabilities are assumed by Hula Global.  By working with Hula Global, you can be assured that there won’t be any last-minute surprises.

Conclusion –

When you should Choose Pietra:

Ideally if you are startup driven by a creator in a DIY mode and you can afford time to learn, make mistakes, make course correction over a period of time -basically learn by trial and error: then Pietra should be your platform of choice

When you should choose Hula Global:

The negative aspect of Pietra is that the suppliers might not always respond in time or work according to your expectations and since Pietra is just a “platform”, you are left at the mercy of such suppliers. If you are in time bound situation and product quality is what matters the most, then you should definitely choose Hula Global over Pietra.

Startups that have the luxury of time to experiment and figure things out on their own can choose Pietra but if you are an entrepreneur and business who knows what they want and have a clear path to what a success would look like, then you should choose Hula Global.