Is Hula Global better supplier or Groyyo? Here’s our in-depth comparison of the two platforms to show you the differences and help you decide.
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Is Hula Global better supplier or Groyyo? Here’s our in-depth comparison of the two platforms to show you the differences and help you decide.
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When you’re looking for a strong and dependable supply chain partner for your fashion brand, Hula Global and Groyyo are two of the best options in the market.
But how do they differ from one another? And how do they compare in critical areas such as quality and timelines?
To make your decision easier, here’s our in-depth comparison of Groyyo vs. Hula Global to help you weigh up your options and decide which supply chain platform is the best fit for you.
Hula Global is an apparel supply chain company that operates a network of apparel manufacturing factories in India, Bangladesh and Vietnam. Hula Global’s core focus is new product development and production for fashion & lifestyle products.
Groyyo is tech enabled manufacturing platform for making fashion sourcing easy for Fashion Brands. Using it’s platform, brands can search, connect and manage their production.
Hula Global manages end-to-end sourcing, logistics and delivery of your fashion merchandise. From finding verified vendors who can actually deliver quality products on time to ensure the production dispatch hit the timelines – Hula Global’s sourcing team does all the activities end-to-end.
Hula Global’s sourcing team works as an extension of your team to execute your production orders from sourcing countries where you cannot have foot on the ground.
Hula Global’s logistics team ensure that you have a hassle delivery of your merchandise at your doorstep without running pillar to post to custom clear the goods and ensure dispatch dates of vessels are met.
Groyyo is a tech platform based on a marketplace model where you can pick and choose a supplier of your choice and work directly with the supplier.
Once you choose the supplier, you are on your own. For large enterprise accounts they tend to provide an account manager but even then, your dependence on the end factory is very much there
Hula Global on the other hand is a closed-ended platform where you don’t get the details of the factory until the PO is finally generated and in almost all cases, Hula Global is the supplier for your brand.
Hula Global is your SPOC – Single Point of Contact – irrespective of whether you are a small brand or an enterprise customer – you don’t have to chase suppliers and run pillar to post to get you shipments on time.
Slowly and steadily Groyyo has been transitioning to Hula Global’s operating model lately.
Hula Global’s founder has over a decade long experience in Fashion & Apparel industry and over this long-sustained period of time, the suppliers built a strong relationship with the company. This is important for industry that has time-bound operational metrics and the vintage of working relationship triumphs in times of uncertainty.
Groyyo on the other has been in existence since 2020 and the founders don’t come from apparel background. As a result, the trust from established vendors is very limited.
Since Groyyo is a sourcing platform with no history– this means that suppliers from the lower end of the spectrum can pay the fees and get listed. Only Basic documentation due diligence is done before getting listed on Groyyo. Moreover, due to limited history of its existence, well known large suppliers remain outside its ecosystem.
Hula Global on the other hand maintains a very strong, tight knit community of vendors. The average waiting period of a supplier is 78 days from the date of application and a supplier has to clear of 128 points of validation including site visit by Hula Global’s team, before being formally inducted into Hula Global’s supplier ecosystem.
On Groyyo, you might have to do vendor management on your own. Find relevant suppliers, talk to them, evaluate each supplier based on their capabilities, complete the product development and execute the order by working closely with your chosen supplier.
Hula Global on the other hand does the entire vendor management for YOU.
Hula Global has very strong quality parameters and a very large on-ground quality team to ensure those quality standards are maintained by the partner factories at every stage of the production.
Groyyo on the other hand maintains a small quality team on-ground which means that you would have to depend on factories word of mouth on agreed quality or arrange third party inspection on your own
Hula Global’s partner factories adhere to Hula Global Standard Code of Conduct. It doesn’t matter whether your brand is a startup brand or a large big box retailer – the code of conduct remains the same in terms of accountability.
Groyyo on the other hand is based on marketplace model. Each factory has its own operating procedure and due to open-ended nature of Groyyo platform, it is impossible to make vendors accountable to a certain code of conduct.
Groyyo doesn’t have a standard pricing structure mentioned publicly. It works on case-by-case basis which sometimes could cause lot of confusion and can be sometimes changed at a later date.
Hula Global offers pricing in 3 tiers:
Logistics support is included in the production order. Hula Global has an in-house logistics team and can price your door-to-door cost instead of FOB pricing. This would include product cost + shipping + duties (DDP): There are separate MOQ eligibility for these orders.
Groyyo on the other hand, if you choose, then you would have to depend on the logistically ability of your chosen factory or you might have to arrange on your own.
Groyyo may not have any MOQs but the vendors on its platform might have.
Hula Global on the other hand works with a certain specific MOQ for production as well for DDP pricing.
This is the fine print – Groyyo is just a platform and will not be liable or accountable for the quality of the products you received. At best, if there is any dispute, Groyyo can ban the supplier in extreme cases.
Hula Global on the other hand is your supplier. All product quality warranties and liabilities are assumed by Hula Global. By working with Hula Global, you can be assured that there won’t be any last-minute surprises.
When you should Choose Groyyo:
The positive aspect of using Groyyo is that it is FREE for the brand to search and find a supplier. But once you have found a relevant supplier, you have to coordinate directly with the factory and supplier. Ideally if you are in a DIY mode and you can afford time to learn, make mistakes, make course correction over a period of time -basically learn by trial and error: then Groyyo should be your platform of choice.
When you should choose Hula Global:
The negative aspect of Groyyo is that the suppliers might not always respond in time or work according to your expectations and since Groyyo is just a “platform”, you are left at the mercy of such suppliers. If you are in time bound situation and product quality is what matters the most, then you should definitely choose Hula Global over Groyyo.
Think of this comparison in similar manner as Android vs. iOS: iOS is a tightly enclosed platform and it is very difficult for developers to get in, publish and monetize apps. Moreover, Apple is the Device provider on which these apps should run and these apps should accept Apple’s standard terms & conditions.
Android on the other hand is an open-ended platform – any smart phone manufacturer can get a license for a version of Android and launch their mobile phones. What you end up having is an entire spectrum – from high end mobile phones on Android to poor-quality entry-level mobiles as well.
Open-end platforms like Android and Groyyo may be developer friendly (supplier friendly) but might not be user friendly (brand friendly).
Whereas in closed end platforms like Apple and Hula Global – it might be very difficult for developers and vendors to enter the ecosystem but for users and customers, this is an advantage because they know that they will receive a consistent quality and delivery on time without any last-minute surprises.
We hope this list of comparison between Hula Global vs Groyyo gave you a good starting point for you to build something that stand the test of times. If you are looking to start a clothing brand, we recommend that you read our guide – how to start a clothing brand.
If you have already started a fashion brand and you are looking for suppliers, do read our guide on how to find clothing manufacturers and do not forget to download our checklists. If you want to get in touch with us, please connect with us here.
We also have a separate section – Commonly asked questions about the most expensive clothing brands, it is worth checking out.
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