Top Ethical Fashion Brands in Europe: A Guide to Sustainable Shopping
In today’s fast-paced fashion world, where a constant wave of micro trends vanish within a few days, a growing concern for environmental impact has led to an increasing problem. In such times, Europe is emerging as a hub for fashion innovation and is home to numerous fashion brands in Europe leading the charge in ethical and eco-friendly clothing. Here is a list of top brands prioritizing sustainability and producing stylish, high-quality, durable garments.
#1. Stella McCartney (United Kingdom)
Stella McCartney is a pioneer for Fashion Brands in Europe and luxury brands worldwide due to its indisputable commitment to high-fashion designs and innovative styles without compromising ethical standards. The brand is fully Vegan and cruelty-free; they keep this in mind even when collaborating with organizations like Canopy to prevent deforestation. Stella McCartney’s collections feature tailored suits, bold prints, and versatile wardrobe staples combining sophistication with sustainability.
Image: stellamccartney.com
#2. Armedangels (Germany)
Armedangels stands out in the clothing for its commitment to fair labor and eco-friendly materials. Certified by Fairtrade and GOTS (Global Organic Textile Standard), this German brand is transparent about its supply chain and partnerships with social initiatives to ensure fair wages for workers. Timeless basics, casual tees, and contemporary designs with a minimalist aesthetic. Armedangels proves sustainable fashion doesn’t have to compromise affordability or style.
Image: armedangels.com
#3. Veja (France)
Veja’s focus on transparency towards its practices and environmental responsibility has positioned it as a global leader in sustainable footwear. As one of the leading fashion brands in Europe, their sneakers are made using organic cotton, wild rubber sourced directly from small-scale organic farmers, and upcycled materials. They also use innovative materials like B-Mesh, made from recycled plastic bottles, to craft sleek, modern sneakers featuring minimalist designs and the iconic “V” logo.
Image: veja-store.com
#4. People Tree (United Kingdom)
A benchmark in the sustainable fashion industry, People Tree has been championing Fairtrade principles and social enterprises since 1991. As one of the leading Fashion Brands in Europe, their collections are crafted using natural fibers and eco-friendly dyes, supporting artisans who create handcrafted garments in developing countries to preserve traditional skills.
Image: peopletree.eu
#5. Ecoalf (Spain)
Ecoalf is dedicated to transforming waste into high-quality, durable clothing using innovative recycling methods to demonstrate the potential of turning waste into a resource for fashion. The Spanish brand a leader among **Fashion Brands in Europe uses recycled materials such as discarded fishing nets, plastic bottles, and old tires. The brands collaborate with fishermen through the “Upcycling the Oceans” project to clean marine waste. They are well known among customers for functional outerwear, casual wear, and stylish athleisure pieces.
Image: ecoalf.com
#6. Nudie Jeans (Sweden)
Nudie Jeans is renowned for its organic denim and commitment to extending the lifespan of its classic denim with clean cuts and a contemporary edge. The brand offers a free repair service for all jeans, promoting a circular approach to fashion.
Image: nudiejeans.com
#7. Jan ‘n June (Germany)
Founded in Hamburg, Jan ‘n June emphasizes transparency, inspires trust, and encourages mindful consumption and sustainability. Each garment uses eco-friendly fabrics like organic cotton, recycled polyester, and TENCEL™. They offer a unique “Eco-ID” that allows customers to trace the journey of their garments. This helps them focus on low-impact production processes and design timeless pieces to encourage slow fashion, minimalist and elegant basics with a modern flair. As one of the prominent fashion brands in Europe, Jan ‘n June continues to lead the charge for sustainable and ethical fashion choices.
Image: jannjune.com
#8. Kowtow
The brand, one of the leading Fashion Brands in Europe, uses 100% GOTS-certified organic cotton, ensures fair labor practices, and partners with clothing manufacturers that provide a comfortable and safe working environment while offering fair wages. Their collections, which include comfortable loungewear, knitwear, and versatile dresses, are entirely vegan and cruelty-free. The brand takes its sustainability initiative to the next level. Their packaging is 100% recyclable, and the dyes used are free from harmful chemicals.
Image: us.kowtowclothing.com
#9. Thought (United Kingdom)
Thought UK’s commitment to thoughtful design and sustainability makes it a favorite among environment-conscious customers. As one of the leading fashion brands in Europe, the brand designs its clothing using eco-friendly materials. Their designs prioritize comfort and longevity. Soft knitwear, elegant dresses, and nature-inspired patterns feature versatile designs and timeless pieces that help reduce overconsumption, all crafted with ethical practices throughout their supply chain.
Image: wearethought.com
#10. Mud Jeans (Netherlands)
Mud Jeans is a Netherlands-based brand revolutionising denim by adopting a circular economy mode, transparency about their practices and fair wages to every employee of their renowned establishment. Customers love that they can lease, return, and recycle jeans into new products. If you are looking for timeless denim with versatile fits and sustainable detailing, Mud Jeans is a must-check out.
Image: mudjeans.com
Conclusion
We hope this list of Top 10 Sustainable Fashion Brands in Europe gave you a good starting point for you to build something that stand the test of times. If you are looking to start a clothing brand, we recommend that you read our guide – how to start a clothing brand.
If you have already started a fashion brand and you are looking for suppliers, do read our guide on how to find clothing manufacturers and do not forget to download our checklists. If you want to get in touch with us, please connect with us here.
We also have a separate section – Commonly asked questions about the most expensive clothing brands, it is worth checking out.
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