Norwegian men’s clothing brands are famous for their focus on craftsmanship, innovation, and sustainability. Norway is well known for its rich heritage of high-quality, durable Men Fashion Brands that seamlessly blend functionality, minimalism, and contemporary style, from outdoor wear designed to tackle harsh climates to modern urban designs that reflect Scandinavian aesthetics.

#1. Bergans of Norway
Bergans of Norway is a leading Men Fashion Brand specializing in outdoor apparel and equipment designed for the most challenging weather conditions. Their collections include durable jackets, insulated pants, backpacks and many more products, which are well known for innovative technologies like its Dermizax fabrics; the brand combines functionality with style, making its products a favorite for hiking, skiing, and mountaineering enthusiasts. The Storen Jacket is a bestseller of this brand, crafted for extreme outdoor conditions, and is a prime example of its high-performance gear.
Image: bergans.com
#2. Dale of Norway
Dale of Norway is synonymous with traditional Norwegian wool sweaters featuring intricate patterns inspired by Norwegian heritage. The sweaters that this Men Fashion Brand designs are not only stylish but also durable and functional. Their clothing collections are made with authentic craftsmanship and traditional methods, which shows their commitment towards preserving their Norwegian traditions and culture within the fashion industry. Norway’s national ski team often uses apparel from the brand, and they swear by its quality.
Image: us.daleofnorway.com


#3. Devold
Devold specializes in merino wool clothing that is both comfortable and performance-driven. As a leading Men Fashion Brand, their collection of great wool-based outdoor and workwear caters to outdoor adventurers, offering breathable, lightweight, and warm garments suitable for all seasons. The Devold Expedition base layer, designed for extreme cold-weather expeditions, showcases its expertise in thermal apparel.
Image: devold.com
#4. Norrøna
Norrøna, a renowned Men Fashion Brand in the Norwegian population, is celebrated for its cutting-edge designs and innovative use of sustainable materials, especially in its premium outdoor clothing and equipment. Their gear has been tailored for outdoor activities like skiing, climbing, and hiking, seamlessly combining rugged performance with sleek Scandinavian aesthetics.
Image: norrona.com


#5. Holzweiler
Holzweiler is a modern Men Fashion Brand offering an innovative blend of casual and formal styles and designs. Holzweiler is well known for its creative use of patterns and fabrics, which cater to urban professional consumers who value versatility and sophistication. Their iconic outerwear and scarves, such as their customer favorite Fresia coat and The Lofoten Gore-Tex Pro jacket, which are designed for freeride skiing, exemplify their commitment to durability and style; they are staples in the Scandinavian fashion scene.
Image: holzweileroslo.com
#6. Norwegian Rain
The Raincho, a blend of a raincoat and poncho, offers a unique design for both style and functionality. Norwegian Rain combines traditional tailoring techniques with innovative technology to create stylish, water-resistant, high-end raincoats. Their collections are perfect for Norway’s unpredictable weather as these garments are eco-conscious, crafted with recycled materials and minimal waste. The brand is associated with Men Fashion Brands.
Image: norwegianrain.com


#7. JohnnyLove
JohnnyLove is a Norwegian Men Fashion Brand that bridges the gap between classic tailoring and modern fashion trends. Their collections are ideal for people seeking versatile wardrobe staples as they focus on clean lines and minimalism. Their tailored blazers and slim-fit trousers are highly popular for both workwear and casual outings.
Image: johnnylove.com
#8. Swims
Swims is a customer-favourite Men Fashion Brand as it reintroduced classic footwear, outerwear, and accessories by integrating water-resistant materials and innovative designs and styles. Their collections are perfect for people living in urban environments and outdoor adventures, combining practicality with a polished and sophisticated look.
Image: swims.com


#9. Helly Hansen
Helly Hansen is one of Norway’s most globally acknowledged men fashion brands, offering apparel that’s trusted and loved by their customers, including outdoor professionals and enthusiasts worldwide. Their clothing collections are designed for harsh conditions, with a focus on providing the consumer with waterproofing, insulation, and durability.
Image: hellyhansen.com
#10. We Norwegians
We Norwegians is a famous brand that combines traditional Norwegian knitting and stitching techniques with contemporary fashion. The brand focuses on merino wool, ensuring its products and clothes are sustainable, high quality, durable, breathable, soft and appealing to people who value comfort and style. The BaseOne Hoodie, a minimalist wool garment, perfectly captures their blend of heritage and modernity.
Image: wenorwegians.com

Conclusion
We hope this list of A Guide to Norway’s Top Men Fashion Brand gave you a good starting point for you to build something that stand the test of times. If you are looking to start a clothing brand, we recommend that you read our guide – how to start a clothing brand.
If you have already started a fashion brand and you are looking for suppliers, do read our guide on how to find clothing manufacturers and do not forget to download our checklists. If you want to get in touch with us, please connect with us here.
We also have a separate section – Commonly asked questions about the most expensive clothing brands, it is worth checking out.
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