Top 10 Fashion Brands in China You Need to Know
The fashion industry in China is one of the most dynamic in the world. The shift from being a manufacturer to a designer has been accompanied by increased technical capabilities and investment. Innovation and blending of traditional aesthetics with modern concepts, technology, and sustainable practices have enabled Chinese brands to sustain their position globally and capture the attention of the world markets. Sustainable streetwear, luxury, and eco-friendly fashion are some of the styles catered to by these brands. With a positive global perception of China, these companies are not only fostering the Chinese fashion industry but are also emerging as leaders in global fashion innovation. Here are the top 10 fashion leaders in China who are changing the perception of Chinese fashion.
#1. Li Ning
Li Ning is one of the most recognisable fashion brands in China (the first as sports wear), now making headlines in global fashion circles. Founded by an Olympic gymnast, “Li Ning”, the brand achieves performance-driven street style by blending functionality and aesthetics. Its collaborations with designers and participation in international fashion weeks have given it recognition beyond athletics. Sports-branded fashion is popular worldwide and not the only focus of Li Ning. They are known for controversial, bold, curvy tailoring, sovereign elaborate detailing and cultural emblems.
Image: lining.com
#2. Peacebird
The brand company is classified under the Peacebird group and is highly regarded as one of the prominent names in contemporary fashion within the country for its casual and streetwear line collection, catering to the youth. It targets both men and women, where it fuses streetwear elements with sophisticated and smart casuals. To keep its offerings relevant and fresh, it constantly collaborates with celebrities and international brands. Alongside its robust retail network within the borders of the country, Peacebird has started expanding its global reach, making it stand out for its fast-fashion, social media-driven marketing, along with creative ad campaigns that are often at par with the harshly changing needs of the youth market in China.
Image: peacebird.com
#3. Bosideng
Founded in 1976, Bosiden, along with being a renowned name in the vast fashion market, is also regarded as the most dominant outerwear brand in China, resulting in the vast competition in the market. The brand began by offering down jackets and cold-weather gear for decades, sustaining its legacy. Recently, Bosideng started to actively seek towards younger audience actively seeking stylish wear while still keeping the core focus of the brand, on warm and stylish products. The label has become well-known for showcasing at global fashion week for the practicality turned luxury aesthetics. Having ever-evolving innovations such as thermal technology, eco-friendly materials, and other features makes Bosideng stand out in the competitive market, impressing customers.
Image: instagram.com
#4. Metersbonwe
Metersbonwe is a casualwear brand which offers affordable, urban styles for trendy young people in China. It has been a well-recognised name in the fast fashion industry because of its range and appealing clothing, as well as its celebrity endorsements. Although it is still a popular brand in China, it is facing stiff competition from international brands, which has forced it to change its marketing strategies in the past few years. The expansion of the brand digitally on social media, as well as the move to increase sustainable clothing options in collections, aims to attract a wider audience and reclaim its popularity. This brand remains a key player in China’s homegrown fashion ecosystem.
Image: instagram.com
#5. Urban Revivo
One of the fastest-growing fashion brands in China is Urban Revivo, often referred to as ‘the Chinese answer to Zara’. The modern, sophisticated styles aimed at the youth and men and women of the modern era help identify the brand as a high-street fashion label and are offered at affordable prices compared to competitors. Urban Revivo is praised for meeting the demands of volatility in fashion, expanding their range, and setting a bold identity for women and men. Urban Revivo also looks forward to gaining a greater foothold internationally, which has already started to draw in Singapore and London. With the strong aim to meet the growing demand for affordable fashion, Urban Revivo is turning out to be one of the most globalised brands in China.
Image: urbanrevivo.com
#6. ICICLE
ICICLE marks its presence as a luxury, eco-conscious brand and is one of the sustainable fashion brands in China. The company was founded in Shanghai and champions the use of natural fabrics, minimalist designs, and ethical production processes. Its clean lines and timeless silhouettes appeal to a sophisticated urban clientele. ICICLE Paris’s flagship store has already gained attention globally, along with expansion plans. It blends Eastern philosophies with Western fashion sensibilities while keeping sustainability at the core of ICICLE. It is a good example of sustainable luxury fashion in China, proving that style, quality and conscience can be merged harmoniously under a single label.
Image: icicle.com
#7. Exception de Mixmind
Exception de Mixmind is a high-end and artistic fashion brands in China. The company is noted for its cultural inspiration that combines an avant-garde with fashion. The brand emphasises handcrafted garments along with clothing made out of natural fabrics and minimalist-shaped silhouettes. It gained national attention when Liyuan Magazine wore its designs during official visits. The brand fuses the eastern part of China’s heritage with contemporary tailoring, making it appealing to those who value elegance and authenticity. Offering deeply rooted narratives in culture, Exception is considered one pioneer brands of modern designer Chinese fashion by creating ‘wearable art’.
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#8. Mark Fairwhale
Mark Fairwhale is a famous brand of men’s fashion in China and is a co-venture of the designer Mark Cheung. The brand is noted for combining European sophistication with modern Chinese style. Its collections are vibrant, striking and often contain artistic prints which are adored by young professionals and socialites. Fairwhale has also expanded into wear and collaborations with popular cultural franchises. With its well-established presence both online and offline, it continues to capture the essence of creative self-expression and individuality among the more sophisticated youth of China’s cities.
Image: instagram.com
#9. Sankuanz
Sankuanz is one of the most talked-about modernist streetwear fashion brands in China. The label, which was started by designer Shangguan Zhe, has been showcased multiple times at Paris Fashion Week. Known for its more futuristic, rebellious styles, Sankuanz tends to make very distinct clothes which use a wide array of materials. The brand draws heavily from the themes of tech and dystopia, catering to bold and unparalleled fashion lovers. They are some of the most recognisable fashion designers in China and embody the new wave of fearless creativity that originates from China.
Image: sankuanz.com
#10. Angel Chen
In China, fashion is rapidly progressing, especially among the youth. Their zest for fashion is exemplified by the work of Angel Chen, who is a central Saint Martin’s London alum. She is known for combining sculptural tailoring with vibrant colours, cultural fusion, and colours. Chen’s work features elements of East and the West with strong prints, embroidery, and fluid gendered forms. As a brand ambassador for the UPC International Group, Chen has also worked with H&M and Adidas, showcasing the spirit of innovation in Chinese modern fashion. She continues to make strides and impact the global fashion world.
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Conclusion
The untapped potential of Chinese heritage display is incredibly captivating. The essence of fashion as an art is becoming evident through originality and craftsmanship. No doubt differing from Herve Pierre Han’s streetwear brand and luxury eco-labels, or Pantone using bots for fast fashion. They serve to enhance and turn heads to the modernisation of China, tailored to the emerging consumer culture. There is more than hope for fashion lovers globally as these new Asian brands forge a path to the captivating and intricate world of advanced Chinese style.
We hope this list of Top 10 Fashion Brands in China gave you a good starting point for you to build something that stand the test of times. If you are looking to start a clothing brand, we recommend that you read our guide – how to start a clothing brand.
If you have already started a fashion brand and you are looking for suppliers, do read our guide on how to find clothing manufacturers and do not forget to download our checklists. If you want to get in touch with us, please connect with us here.
We also have a separate section – Commonly asked questions about the most expensive clothing brands, it is worth checking out.
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