Starting a clothing line using Shopify e-commerce : 7 factors you need to evaluate

starting a clothing line using shopify

Evaluating 7 Factors for a Successful Shopify e-commerce Clothing Line

#1. Price Range

 You need a product that falls in the range of $40 to $80: this is usually the sweet spot for Shopify, but unlike Amazon, you can have a variety of unique content and products customized to a very specific audience and presented to that audience in a unique manner. I have seen Shopify stores doing incredibly well, even with an ASP of $200 & above. The ability to be on a higher segment of pricing and yet able to generate meaningful sales makes Shopify a platform of choice for brands targeting a very specific niche.

#2. Research the competition

Analyse your competitors’ strengths and weaknesses to identify opportunities for your brand to stand out. Look at their product offerings, pricing strategies, marketing channels, and brand positioning. This will help you develop a unique selling proposition (USP) that resonates with your target audience. Make use of Ad spy tools to uncover the marketing campaigns your competition is already running.

#3. Powered by Influencers

There is a misconception that your influencers are people who have a certain #number of followers, like 10k, 100k, etc. But that’s not true. If you can find early adopters and each adopter can “influence” at least five new customers by becoming your brand advocate -then you not only have a successful product but a very successful brand. 

Shopify has various integration & tools that let you integrate these reviews from different social media channels.

#4. Seasonality

Unlike Amazon, where our recommendation is to avoid seasonality, we recommend you choose a product that could be seasonal and super niche. We have provided some tools to look for those niche products. The idea for having a Shopify store is to stand out from the crowd by being unique and yet providing something for value.

#5. Unique Products

Unlike Amazon, where a master-child SKU relationship adds value, on Shopify, it doesn’t matter much. In fact, multiple colours of the same SKU might make your store boring. Having several designs and a large variety in your catalogue is a secret recipe for success on Shopify. 

If your idea is to have a large variety of assortment and you want to stand out in terms of product presentation and branding, then Shopify should be your platform of choice.

#6. Understand the Shopify platform

Familiarize yourself with the features and functionalities of Shopify. Explore the platform’s capabilities for product listing, inventory management, order fulfilment, marketing, and customer service. This will help you determine if Shopify is the right platform for your brand’s needs.

#7. Develop a Shopify-specific marketing plan

Create a plan to reach your target audience and generate brand awareness. Explore Shopify’s native marketing channel integrations like social media, influencer marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising. Utilize the built-in marketing tools and integrations offered by Shopify.

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