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5 Things You Should Know About Sustainable Fashion Brands Before You Start your own Sustainable Fashion

The importance of sustainable fashion has increased for the global fashion business. Nowadays, the bulk of environmentally conscious consumers base their decisions on “green” and “eco-friendly” criteria. Fashinza delves deeper into the idea of sustainable fashion.

The shame of being a significant source of pollution has long befallen the fashion business. The entire process puts a lot of strain on the environment, from obtaining the raw materials to putting the finished product on store shelves. Four to ten percent of the world’s annual greenhouse gas emissions are attributable to the textile industry alone. These figures represent a cry for assistance as well as a critical need for reflection and corrective action.

Understanding the foundations of sustainable fashion is crucial. Why do we need to discuss it and what does it mean? In essence, it’s a term for apparel and accessories that are produced and used in a way that is environmentally friendly. Additionally, it includes decent pay and working conditions for those who are employed in the sector.

Sustainable
Sustainable

The fashion business has a number of problems, including an enormous carbon footprint, overproduction, unregulated waste and pollutants, underpaid workers, unhealthy working conditions, and child labour. The goal of sustainable fashion is to address and eradicate these problems while also redefining industry norms and benchmarks.

The list might appear daunting at first, but some people are striving to address each issue in order to address the overall condition. There are companies producing eco-friendly clothing that are devoted to creating a greener, safer future. But it’s crucial to realise that just because something carries a sustainability label doesn’t guarantee it satisfies all the requirements.

It gets better when you become better, as the saying goes. For a more sustainable wardrobe, we must recognise our responsibility and reconsider our consumption patterns. Here are five topics that fashionistas should think about as they start their journey toward sustainable fashion.

Support Sustainable fashion brands

Your decisions will determine whether or not you pursue sustainable fashion. A fantastic way to start is by making investments in companies that use green and ethical processes. You may choose wisely by doing some research and learning more about the fashion label. The majority of sustainable clothing brands disclose their suppliers and if they follow ethical and fair trade practises. When looking for clothing, be specific about your needs. When looking for sustainable alternatives, streamlining your search for certain things is really helpful. Look for companies who produce the specific type of denim if you want to purchase recycled and clean denim.

Remember – Less is More

Particularly in the case of retail therapy. We occasionally have a tendency to make impulsive purchases that we come to regret. It’s a good idea to “purchase less but buy better” in order to kick the excessive buying habit. According to statistics, the world produces 100 billion garments annually. The amount of greenhouse gas emissions and finite resources used in the production of clothing is difficult to comprehend.

Do I need this in my wardrobe? ask yourself before purchasing something that might seem alluring. Will I use it effectively? Is it a sustainable decision for the Earth and me? Purchase it now if you can check “yes” to all of the questions on this quick questionnaire. If even one of the questions has a “no” response, you are aware of what to do.

Look into other options like sharing, renting, and being frugal.

Think about buying used stuff from your neighbourhood thrift shop. Finding what you’re seeking for could take longer, but the search itself is worthwhile. The uniqueness and rarity of vintage clothing lends them a special allure. By making different decisions, you reduce the environmental impact while simultaneously giving these clothes a second opportunity. Big-name celebs who love vintage things include Rihanna and Halsey.

An excellent sustainable solution that doesn’t sacrifice fashion is to share your clothing with your loved ones. Never forget that caring is sharing (for the planet).

You need to be at a wedding. Try renting an outfit rather than buying one if you only intend to wear it once. You will save a significant amount of money and reach a turning point in your quest for sustainable fashion.

Ask the Brand about its employees-

Ever wonder who creates the clothing for quick fashion retailers? These companies’ employees are the reason why their clothing is sold for less at retail. The majority of the time, the pay is appallingly poor and the working conditions are horrible. Numerous well-known fast fashion businesses source the clothing they sell from underdeveloped nations where labourers are paid on a daily basis. Before buying anything, do some research on the brand. Inquire about the materials they use, the factories they have, and the salary their employees receive.

These workers’ physical and mental health suffers as a result of long work hours, unfavourable working environments, and insufficient safety procedures. Many of these fast fashion retailers are known to flout laws governing underage labour. In addition, the pandemic outbreak exposed the mistreatment of textile workers. Many fast fashion companies came under fire for the horrors they committed against the people who made their clothing. Is it worthwhile to buy clothing from quick fashion brands?

But it’s encouraging to see that some people in the fashion business are prepared to reflect. Many eco-friendly clothing brands have aggressively implemented green methods. They have also made sure that their employees receive fair pay and work in a pleasant environment. These brands demand a higher price than their quick fashion competitors with good reason.

You are accountable for your wardrobe decisions and on your way to a clean, eco-friendly fashion journey. Ensure that you are facing your planet.

Understand vegan and eco-friendly options

It’s not always true that products labelled “vegan” are healthier for you or the environment. Before claiming to be a sustainable brand, you must take into account a number of aspects.

One study found that almost 90% of fast fashion and other firms use plastics and non-biodegradable materials while making clothing. This endangers the ecosystem. The food chain and the overall ecosystem are contaminated by the effluents that enter the water bodies.

Additionally, the chemicals used to make vegan substitutes, including PVC, are just as bad for the environment.

Beware of vocabulary that is showy but unclear. Buzzwords like “vegan,” “eco-friendly,” and “responsible” often conceal more than they disclose. Always research a brand before making a purchase to ensure that your values are shared by the company.

Natural fibres and biodegradable materials are frequently used in the creation of clothing by sustainable fashion brands. When buying something, check the material section for materials like hemp, kelp, and organic cotton. It is encouraging to learn that some labels are openly honest and candid with their clients.

Conclusion”That’s one small step for man, one giant leap for mankind.” The path to a sustainable future may appear difficult at first, but it is ultimately quite rewarding. Your small, deliberate actions have an impact on the fashion business. These reverberations would eventually usher in a revolution in the fashion industry.