From not so fast fashion Brand to a brand that is sold out before the inventory lands in the US.
Brand F is a women’s fashion brand selling fast fashion products like tops, dresses etc. via Shopify.
Background:
This US based women’s fast fashion brand continued to face major supply chain issues. It was stock out on trending products and its suppliers could not react “in-season” and was otherwise sitting on a pile of inventory which remained unsold.
Problem Statement:
High Production lead time leading to missing launch deadlines
Solution:
Hula Global team conducted its study across the brand’s competitors and implemented the following solutions:
- Immediate approvals: Created a series of internal processes that would allow the brands to directly approve the prints as long as the original bodies and fits are approved.
- Drops: Reverse engineered the factory processes to match drops instead of working in a seasonal cycle.
- Created a liquidation plan in addition to merchandise plan in order to structure the liquidation of inventory in a planned phase manner and linked that liquidation plan to the e-commerce team’s marketing campaign calendar.
- Pre-approved costing: Instead of doing back-and-forth on costing of individual styles, we created a templated approach to costing based on specific parameters on fabric, style and cut & sew method.
Result:
The brand now operates on weekly drops and competes head-on with Shein with focus on quality products while keeping its prices competitive and inventory minimal.