Key Objective(s) of this role is to drive online marketing initiatives for the brand including SEM, Social, Remarketing, Mobile Marketing, email, Display etc.
- Plan, execute & oversee all digital marketing activities
- Identifying and implementing strategies for increasing revenue and transactions through PPC marketing channels.
- Implementing strategies for increasing site traffic through organic & paid search listings
- Managing Ad Campaigns on major PPC / Meta and affiliate platforms like Google, Bing etc.
- Design, build and maintain our social media presence
- Plan & implement strategies to drive traffic & engagement from social channels
- Plan, execute, and measure experiments and conversion tests
Candidate Must have’s –
- Must have led SEO efforts, responsible for large SEO traffic and exemplary SEO ranking
- Must have led user engagement, repeat & monetization
- Must have handled all sort of paid marketing channels spread across desktop & mobile web & app – SEM, FB, Emailing,
- Remarketing, App marketing, Affiliate marketing
- Must have worked on CRO (conversion optimization).
- Must have worked closely with Product, Tech, Content team
- Strong experience in Good Analytics expertise | Web analytics and data analytics
- Content marketing experience is a plus