Key Objective(s) of this role is to drive online marketing initiatives for the brand including SEM, Social, Remarketing, Mobile Marketing, email, Display etc.

  • Plan, execute & oversee all digital marketing activities
  • Identifying and implementing strategies for increasing revenue and transactions through PPC marketing channels.
  • Implementing strategies for increasing site traffic through organic & paid search listings
  • Managing Ad Campaigns on major PPC / Meta and affiliate platforms like Google, Bing etc.
  • Design, build and maintain our social media presence
  • Plan & implement strategies to drive traffic & engagement from social channels
  • Plan, execute, and measure experiments and conversion tests

 

Candidate Must have’s –

  • Must have led SEO efforts, responsible for large SEO traffic and exemplary SEO ranking
  • Must have led user engagement, repeat & monetization
  • Must have handled all sort of paid marketing channels spread across desktop & mobile web & app – SEM, FB, Emailing,
  • Remarketing, App marketing, Affiliate marketing
  • Must have worked on CRO (conversion optimization).
  • Must have worked closely with Product, Tech, Content team
  • Strong experience in Good Analytics expertise | Web analytics and data analytics
  • Content marketing experience is a plus
Responsibilities
  • Reporting to CTO
  • Responsible for driving Revenue, Traffic, Engagement and ROI through above channels
    Responsible for SEM bid optimization, portfolio selection to deliver Revenue targets and ROI on Ad spend
Experience

• At least 5 years of Digital Marketing related work experience
• Proven track record of delivering tangible results within their respective functions
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
• A balanced mix of strategic value addition and hands-on marketing expertise

Employment Terms

Full time, on site at our Office in Delhi, India

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